Our Story
Beauty With a Purpose
We believe that beauty should empower, not harm. Every product we create is a promise — to you, and to our planet.
How It Started
Born from a Love of Beauty & Ethics
DomDom Store was founded in 2020 with one simple mission: make premium beauty products that never compromise on ethics. Our founder, passionate about makeup since childhood, was frustrated by the lack of truly cruelty-free, high-performance options on the market.
She spent two years working with leading cosmetic chemists and ethical sourcing experts to create a brand that delivers on both performance and principles. Every formula is tested on willing human volunteers — never animals.
Today, DomDom serves over 50,000 customers worldwide, and we're just getting started.
Shop Our Products →What We Stand For
Our Core Values
Cruelty-Free
Never tested on animals. Our products are certified by Leaping Bunny and PETA's Beauty Without Bunnies program.
Vegan Formula
Zero animal-derived ingredients in any of our products. Pure, plant-based formulas that perform beautifully.
Sustainable Packaging
All our packaging is made from recycled or recyclable materials. We're working toward 100% plastic-free by 2026.
Science-Backed
Every formula is developed with leading cosmetic chemists and tested by dermatologists for safety and efficacy.
The People Behind DomDom
Meet Our Team
Makeup artist turned entrepreneur. Passionate about clean beauty and ethical sourcing.
Extensive exprience in administrative leadership and stratgeic organization ensure efficient business growth
DomDom website developer